Briefing & Workshop on Islamic Tourism 2012

Islamic tourism is increasingly becoming an important global trend. With a market potential of more than 50 Muslim countries with no less than 1.6 billion Muslims, there are tremendous opportunities in attracting Muslim tourists. In developing and promoting Islamic tourism, there are several prerequisites that need to be met for sustained arrivals from Islamic and non-Islamic countries. The Muslim travellers’ expectations are many, they must be first identified and met in order

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